Portfolio · Soft modern
I help teams turn complex ideas into clear interfaces, fast prototypes, and polished front-end experiences that feel effortless to use.
Selected work
B2B SaaS · Product redesign
Simplified setup into a guided path, introduced a reusable UI system, and worked with engineering to ship the new flow in six weeks.
Mobile finance · Design system
Built tokens, patterns, and accessibility guidance used across product, growth, and support surfaces.
Climate tech · Front-end build
Partnered closely with the founding team to deliver a fast, clean, and trustworthy product experience for enterprise buyers.
How I work
I uncover the key user and business constraints early, so teams align around the right solution before building.
I create flexible patterns that keep products cohesive as they grow, from interaction details to scalable component libraries.
I bridge design and engineering with high-fidelity prototypes and clean front-end implementation.
About
I'm a multidisciplinary designer and developer based in London, focused on digital products that need both strong thinking and careful execution. My sweet spot is helping small teams go from ambiguity to a product people instantly understand.
Outside client work, I mentor junior designers, write about interface systems, and obsess over typography, motion, and the little choices that make software feel human.
“Alex brought a rare mix of product judgment and implementation depth. The new experience felt sharper immediately — and our metrics proved it.”
Contact
I'm available for select freelance projects, design system work, and product collaborations.